Does a tree that falls online make a sound? Only with the right marketing.
“AusWeb Design were a great help in getting us ranked on Google. After doing an SEO campaign, we have been on Google page 1 for years. It has helped a lot with our enquiries and sales.”
Dr Kyle Mervin
Riverside Dental Spa
Digital marketing is your megaphone.
Now, if you got your website from us, it’s a pretty nice one, so imagine a super fit lifesaver. In this little analogy, your lifesaver’s task is to warn a horde of happy swimmers that a menacing shark is fast approaching. What to do? If you jump in and swim around you could only save a handful. Screaming and shouting wouldn’t do much better, though. Who could hear you over all that splashing?
Digital marketing is the 500-watt megaphone of the internet. Without it, your shiny new website is all but helpless to reach a sea of potential customers. It’s just a super fit lifeguard yelling and waving its arms like a fool. You have a message many customers want to hear. Some of them NEED to hear it. Digital marketing gives you the power to reach them.
The right digital marketing strategy, in fact, allows you to go even further: saving you money by targeting only those audience segments relevant to you. Think of it as a megaphone with the ability to reach only swimmers in blue swimsuits. Or something. The point is, the right mix of paid and organic search, content marketing, social media strategy, and email marketing can turn a handful of page-visits into thousands.
Choosing from our quiver of SEO, PPC, social, content marketing and email, AusWeb Design’s custom builds highly efficient digital marketing strategies for clients throughout the Northern Beaches – and well beyond.
Our SEO service will help get your website (and business) found in the search engines to get those leads and enquiries.
Organic SEO takes time to help rank the site, and is dependent on text/image content on the site. We offer both SEO Starters and Ongoing Custom Campaigns. SEO is where we optimise the content, structure and code on your pages. This is done after our SEO specialist researches your industry to suggest key phrases and a targeted area/s. We then implement an SEO strategy on specific pages to boost the relevancy and usefulness of the content to those searching.
Organic SEO can take up to six months to see results, and depending on the industry, can be harder to achieve for some businesses than others. SEO is not guaranteed (be careful if you hear otherwise). We use best practices to maximise the chance of your success.
If you are after immediate results we also offer Google Ads campaign management which will see your ads on page one of Google as soon as the campaign starts. More on this below!
If your business will rely on more than word of mouth to get you leads and enquiries, then you may want some help getting your website to rank on a Search Engine like Google.
Our two Organic SEO services are:
This item is quoted based on your industry.
Our ‘Starter‘ is aimed at providing a proper, professional website optimisation indicated in the tasks below.
With this service we require text content (provided by you) to be good and well written, including grammar and punctuation, with up to 400 words per page. (If text content is needed ask about COPYWRITING).
Included:
We can also target additional pages and targeted key phrases upon request.
While a ‘Starter‘ can work well for less competitive searches and businesses, if further organic SEO work is required after 3 – 6 months, we would recommend our Organic Campaign.
This item is quoted based on your industry.
This would be further work after our ‘Starter’. We begin with an initial ‘Starter’, above, to see how the optimisation helps after 3 – 6 months. The “Campaign” is for continued, ongoing monthly SEO.
While our ‘Stater’ is suitable for many businesses, if we find further improve your ranking due to your business space being quite competitive, we essentially have to rise above the competition with better content and further research and testing.
We provide ongoing fine-tuning of content, changing keywords and phrases, competitor research and analysis, and of course reacting to the various changes in Google algorithms to assist in your website visibility on Search Engines.
We allocate a total of 8 hours per month with this service.
We recommend a six month period, however this is invoiced monthly and can be stopped at any time if we see your ranking improves to the stage you would like.
Organic SEO on the site will be reviewed in six months to see if further maintenance is required.
We may have to recommend additional copy/text be supplied, or we can offer SEO-targeted Copywriting.
Got a business that mainly serves local customers? A business such as a gym, hairdresser, physio with a shop or other premises? Or, are you a mobile trade service, like plumbers and electricians who serve customers at their own addresses in a relatively limited area?
If so, we can help you maximise your visibility when your clients are searching for such local services!
Hopefully by now you’ve learned a lot about optimising your Google My Business (GMB) and why it’s important.
If you’ve started a GMB page (our own example pictured to the right), you’re ahead of a large percentage of business owners who are hoping and waiting for sales and enquiries instead of taking action.
There’s actually quite a lot to get right and it’s easy to make a mess of it, hurting your chances of getting search visibility. We can help with all that and we can do it without locking you into a long expensive program.
The key to this is in correctly aligning your GMB page data with your website content and its optimisation. It’s also through ensuring you have multiple citations such as directory listings that correctly echo the relevant information about your services and contact details. After that it’s down to you to build your brand and impress your customers enough to collect some good reviews that will show on your GMB page!
Our Local Booster can create your GMB profile so it aligns with your website. If you have a GMB page already, we can edit and optimise it. We can see what citations you might already have and adjust them assuming you have the login details and we can build more citations over a few weeks.
For many local businesses that is all that’s needed to start getting the visibility you need but if you need other SEO services or Google Ads, we’re happy to discuss those options too. We have a basic optimisation service (our SEO Starter) that can be combined with the Local Booster to push harder without locking into monthly commitments – perfect for many small businesses.
AusWeb Design in association with its Google Partner can professionally manage Google Ads accounts of all sizes so whether your budget is just $20 per day or $100 per day we are here to help.
We can have you up and running on Google in no time with ads and keywords carefully managed to get the right visitors to your website. We do all the ongoing monitoring and send regular traffic reports for your review.
We are qualified and experienced having managed millions of dollars in Google Ads budgets over many years and we spend lots of time keeping up with the never ending changes. You set a budget for Google and we work to maximise the best value from it.
“AusWeb Design offered me a fantastic service from the beginning. I have a stunning website design and they have also helped with my Google Ads to get my website noticed on Google searches.”
Kathy
White Haven & Home
The Google Ads process is where we put together an ad campaign targeting specific keywords and target area for your business. These ads appear with the search results on Google. These results are immediate and you set your budget for as much as you would like to spend.
We suggest no less than $20 per day. We also suggest that we set up and professionally monitor the campaign on your behalf. Can’t handle the leads and enquiries coming through? (it happens!) – you can switch the campaign on and off as required (within reason!)
PPC systems like Google Ads can be highly effective but can also be very confusing and difficult to use effectively without the right experience. There are numerous factors to trap the unwary, from incorrect network settings to poor ad copy and not understanding the implications of keyword match types, bidding strategy or negative keywords. Not only that but the system is not one to set and forget. It requires constant monitoring and tweaking to get good results.
Most users find it best to get a qualified professional to manage their Google Ads campaigns. The fees involved are usually much less than the wasted dollars in unmanaged accounts and a professional will everything runs efficiently to produce the greatest possible results for your business. Why spend hundreds or thousands of dollars wastefully when you can spend it wisely instead?
What we offer:
This item is quoted based on your industry.
You will be found on page 1 of a search engine such as Google. This option is what most people want to achieve, and a professional approach is worth the money spent.
A recommended starting budget of around $20/day is recommended to get you a good share of the right traffic and subsequent enquiries. For this fee, Google charges against your credit card which we submit to Google during set up.
Setup:
Maintenance:
Setup only is not viable. A professionally managed campaign is advised, or the money will be wasted. A successful Google Ads campaign depends on ongoing tweaking of ads, adding negative matches, changing keywords and bids and reacting to the various changes in Google algorithms.
We charge a monthly maintenance fee for as long as you like. The campaign and daily spend can be turned off and back on at any time.
We make it simple.
“Really happy with my website.
Excellent communication throughout the whole process with all of my questions being answered.
Highly recommend these guys. Thanks Kevin and your team for a job well done!”
– Tara, Isla & Co Skincare