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A website is only the first step to
growing your business!

How AusWeb Design can help with your online marketing.

A carefully-planned online marketing plan is the key to growing your business in the digital age! There are so many amazing tools at your disposal, such as Search Engine Optimisation, Google Ads, email marketing, social media and more!

Our digital marketing team will work with you to devise a solid marketing strategy, using the best game plan and methods to help you hit and surpass your business goals.

Search Engine Optimisation

Once you have a beautiful new website, the next step is to get found online! Search engine optimisation, or SEO for short, involves a series of techniques to maximise your website’s chances of ranking in Google search results.

Quality SEO services include copywriting to ensure your website content is informative and full of relevant keywords and phrases to your industry, making sure your website is mobile responsive across all devices, decreasing page load times for user experience, and more to help increase traffic to your website.

Google Ads

Google Ads, or PPC (‘pay-per-click’) is a great way to get quality leads coming to your website, with tailored ads appearing in Google whenever a potential customer searches for your services, and offers fantastic return-on-investment for your marketing dollars.

The best part of Google Ads is that you set your daily budget, and only pay for what you need. Your AdWords campaign manager monitors and tweaks your Google Ads regularly, making it a powerful online marketing tool!

Social Media

With the explosion of social media platforms and breadth of use across all demographics, social media marketing can be a valuable and cost-effective digital marketing strategy!

For many people their Facebook, Instagram or Twitter account is the first port of call for creating and sharing content, and businesses everywhere are tapping into these platforms to grow brand awareness in their niche and increase engagement with potential customers.

Email Marketing

Email direct marketing, or ‘EDM’ to use its fancier term, is a great way to keep your customers in the loop and drive repeat business to your site, and strengthen your brand connection with consumers.

We can keep your business out of the junk folder and fresh in your clients’ minds, with carefully strategised email marketing services to keep them up to date with your latest news, special offers and helpful tips to represent you as an authority in your field – from copywriting, email newsletter graphic design through to measuring engagement, we can help!

Referral Marketing

A lesser-known but nonetheless highly valuable digital marketing strategy, referral marketing harnesses the power of word-of-mouth to drive quality leads to your business. This strategy works because people trust the recommendations of ‘real people’ they know more than they trust other forms of advertising.

A new offshoot of referral marketing is ‘influencer marketing’, tying into social media where influencers on platforms such as YouTube and Instagram share products and reviews on their feeds with followers, but referral marketing has a wide breadth, coming from sources including family and friends, and online reviews from sites such as Yelp and Google Reviews.

“I am absolutely delighted with my website – this is big step for my business. A huge thank you to all the team. I’ll be recommending you to everyone I know.”

Lesley Gray
Zumba Newport

How could you amp up your online presence this year?

Website Redesign

Could your website use an update? Are you missing out on customers because your site isn’t optimised for mobile? With our website redesign your website will get a fresh new look, along with mobile responsiveness and conversion optimisation.

A/B Testing

If you are getting the website traffic you are expecting perhaps with Organic SEO or AdWords, we can help you set up different variations of your pages and content to see which you are getting a better result with. You can track your analytics and sales/enquiries to see what is working better for you.

Copywriting

Compelling content on your site is a huge part of converting website visitors to customers. Our professional copywriters can work with you to create engaging copy to hook your visitors, peppered with keywords to improve your chances of ranking in Google.

Content Marketing

You have a website, it’s appearing in a Google search, but you want more enquiries and sales. With service we look at how your content is worded and laid out across your site and ensure you have corresponding call-to-actions geared to you visitor’s needs.

Branding & Identity

Getting your business branding right is crucial to standing out of the crowd, and conveying your goods and services in the best possible way to engage potential customers. Whether you need new business cards, a bit of visual sparkle to your business identity or a complete rebrand, our professional graphic designers can help!

Graphic Design

Amazing visual appeal is the difference between a good online presence, and one which will dazzle potential clients and ensure they remember you over your competitors. Our designers are experts in logo design, email marketing, digital banners, graphics, business cards and more!

Online Marketing FAQ

What is online marketing?

Online marketing, also called digital marketing, is advertising through digital channels. This is a broad spectrum and can involve optimising your website for Google rankings, paid advertising on Google, social media marketing, and email newsletters. Even website design services are considered a form of online marketing.
This is different to offline marketing, which includes print, radio and television.

What is the difference between offline and online marketing?

At a basic level, marketing is simply the act of promoting your business to potential customers. Even something as simple as doing a letterbox drop of flyers in your street is considered marketing, however in today’s world, with so much competition vying for consumer’s attention (and dollars!), marketing has developed into its own multifaceted industry with a broad range of tactics and methods, which is constantly evolving to keep up with technology, social trends and patterns of consumption.

There is sometimes considered to be a divide between ‘traditional’ and online marketing, however the latter really is just an evolution of the former to take advantage of the digital age and the way potential customers access content, and offer better return on investment for those advertising dollars.

In traditional marketing, a business might place an advertisement in a newspaper, hoping that a small percentage who come across it might be in need of the services they’re offering. In the digital age, advertising can be refined to specifically target the potential customers who are actively searching for that service.

For example, instead of an electrician placing a small advert in their local paper, hoping that the readers who don’t glaze over it might actually be thinking of getting some electrical work done, and a small percentage of those might pick up the phone and enquire. The return on the money spent placing the advertisement is potentially quite small, or may even lose the business money.

With digital marketing, advertising becomes much more targeted. By using a skilled online marketing agency and tools such search engine optimisation and Google AdWords, the electrician can hone in on potential clients that are not only actively searching for electrical services, but the kinds of services that businesses offer and in the same geographical area, and with a well-designed business website it is super easy for leads to tap to call the electrician, or send a quick message through their contact form.

In this way, by taking advantage of technology and the shift towards digital content consumption, a business utilising digital marketing services not only has a better chance of being seen, but being seen by the right people!

Do I need to use an online marketing agency?

It is by all means possible to carry out your own digital marketing plan for your business, such as setting up your social media accounts, posting on your blog and sending out an email newsletter.

However keep in mind that online marketing is growing and shifting at an eye-watering pace, and keeping on top of the latest developments and strategies is a full-time job in itself! Couple that with the fact that because digital marketing is accessible to everyone, there are a lot of other businesses competing for the spotlight.

For this reason it is a great idea to consider teaming up with an experienced Australian online marketing agency who can work with you to identify where you’re at and your business goals for the future, and devise a customised digital marketing strategy based on where you want your business to be and what strategies will be the most effective in getting you there! For an agency it is their job and expertise to be across multiple online marketing tools, allowing them to use their experience to select the best combination for your needs.

What is SEO?

SEO stands for ‘search engine optimisation’, and as the name suggests involves optimising your website so that it can be better found and indexed by search engines such as Google. These days the term also is used synonymously with marketing strategy, as skillful SEO can help your website rank higher in search results compared to your competitors.

SEO is a broad term and there are many layers and techniques, however at the very least your website should be easily accessible on mobile devices, have web-optimised images for fast load times, and website copywriting should be original, useful and add value, while containing keywords and phrases that tell Google what the page is about, but at the same time not ‘keyword stuffing’.

Do I need SEO services?

Simply put – if you want your website to be found, then yes! Your website is your most powerful marketing tool at your disposal, and investing in getting your site found in Google searches is an investment in growing your business.

It is possible to get started with SEO yourself using some tips and tricks that are a great start in making sure your website is search engine-friendly. Partnering up with an Australian SEO agency will ensure you stay ahead of the curve and that your website has the best chances of ranking – Google is constantly updating and tweaking its indexing and ranking algorithms, and SEO techniques that bump up your site today may no longer work, or even penalise your site in a few months’ time. For this reason, having search engine experts you can trust to do the hard work for you is vital to keep your business coming up in searches.

Will my website be on page one of Google?

How highly your website ranks in Google searches depends on a lot of factors, many of which are shifting all the time, including what search terms are being used or even what device the user is using, how competitive our industry is and what similar businesses are doing with their SEO, and more. Add to this that Google is constantly keeping us on our toes by adjusting their algorithms almost daily, and it’s clear that SEO is a full-time job!

All of our websites are designed and developed with best SEO practices in mind to give your online presence the best start at being seen. We also have a team of expert copywriters who can create and tweak your content to have the best readability both for visitors and for search engines, as well as contain keywords and phrases, and ensuring that your site works across mobile devices.

The next step is to work with our Australian online marketers to come up with a digital marketing strategy tailored to your business goals, and SEO services will be an important ongoing part of this to ensure your website has the best chances of ranking highly in Google search results.

The important thing to remember is that search engine marketing is a marathon, not a sprint, and while your website may not be on page one the day it is launched, with a solid strategy and experienced online marketing agency you have every chance of success and growing your business and increasing your sales leads.

Should I be using social media marketing?

If your business is in the kind of industry that has a lot of social media engagement, then yes go for it! Examples of these would be ecommerce websites where you can post on Facebook about your latest products and offers, or for personal trainers or beauty therapists where Instagram is a hub for influencers and sharing tips and marketing your business that way.

The important thing to remember with social media marketing is that social media should be a tool to direct potential customers to your website to learn more about your goods and services as this is where the majority of your conversions should be happening, not the other way around!

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I would recommend the team at AusWeb Design to anyone.”
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